{"id":6983,"date":"2023-03-20T00:18:06","date_gmt":"2023-03-20T00:18:06","guid":{"rendered":"https:\/\/www.thinkers360.com\/?page_id=6983"},"modified":"2025-04-05T00:44:16","modified_gmt":"2025-04-05T00:44:16","slug":"2025-b2b-thought-leadership-outlook-report","status":"publish","type":"page","link":"https:\/\/www.thinkers360.com\/2025-b2b-thought-leadership-outlook-report\/","title":{"rendered":"2025 B2B Thought Leadership Outlook Report"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row type=&#8221;vc_default&#8221; gap=&#8221;30&#8243; content_placement=&#8221;middle&#8221; margin_top=&#8221;-50&#8243; bg_type=&#8221;image&#8221; parallax_style=&#8221;vcpb-hz-jquery&#8221; bg_image_new=&#8221;id^6539|url^https:\/\/www.thinkers360.com\/wp-content\/uploads\/2023\/01\/bg-mem.png|caption^null|alt^null|title^bg-mem|description^null&#8221; bg_image_size=&#8221;initial&#8221; parallax_sense=&#8221;40&#8243; bg_override=&#8221;ex-full&#8221; css=&#8221;.vc_custom_1678705115532{padding-top: 50px !important;padding-bottom: 50px !important;background-color: #1c66a0 !important;}&#8221;][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1673847230615{padding-bottom: 40px !important;}&#8221;]<div id=\"ultimate-heading-6140695ffd8998855\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-6140695ffd8998855 uvc-1609  uvc-heading-default-font-sizes\" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-6140695ffd8998855 h2'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h2 style=\"--font-weight:theme;color:#ffffff;margin-bottom:35px;\">Thinkers360 2025 B2B Thought Leadership Outlook Report<\/h2><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-6140695ffd8998855 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-family:&#039;Poppins&#039;;font-weight:normal;color:#f5f5f5;\"><\/p>\n<h3><span style=\"color: #ffffff;\"><strong><em>Elevate your Thought Leadership. Increase its Impact. Mazimize Results.<\/em><\/strong><\/span><\/h3>\n<p><\/div><\/div><div class=\"hr-thin style-dashed\" style=\"width: 100%;border-color: rgba(255,255,255,0.38);border-top-width: 2px;\"><\/div><div class=\"ult-spacer spacer-695ffd89988a2\" data-id=\"695ffd89988a2\" data-height=\"15\" data-height-mobile=\"15\" data-height-tab=\"15\" data-height-tab-portrait=\"15\" data-height-mobile-landscape=\"15\" style=\"clear:both;display:block;\"><\/div>[vc_column_text css=&#8221;&#8221;]<span style=\"color: #ffffff;\">Thinkers360, the world\u2019s premier B2B services marketplace and B2B thought leader, analyst and influencer community has released it\u2019s 4th annual 2025 B2B Thought Leadership Outlook Research Report. The purpose of the research was to better understand current and future trends with regard to both thought leadership creators \u2013 such as individuals, agencies and brands \u2013 and thought leadership consumers and their plans for 2025. The primary research survey was conducted in Q4 2024 among Thinkers360 Members and other creators and consumers of B2B thought leadership content..<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #ffffff;\"><strong>Here are a few key insights from the report:<\/strong><\/span><\/p>\n<ul>\n<li><span style=\"color: #ffffff;\"><b><i>#1<\/i><\/b>\u00a0<b><i>Sales\u00a0<\/i><\/b><b><i>&amp; Marketing Priority\u00a0<\/i><\/b><i>\u2013\u00a0<\/i><b>Over 1\/3<\/b>\u00a0consider thought leadership the #1 priority within their sales and marketing strategies for 2025<\/span><\/li>\n<li><span style=\"color: #ffffff;\"><b><i>Leveraging AI for Thought Leadership\u00a0<\/i><\/b> \u2013\u00a0<b>67%<\/b> of thought leaders plan to cut through the noise in 2025 by leveraging AI for research &amp; analysis<\/span><\/li>\n<li><span style=\"color: #ffffff;\"><b><i>Specialist Communities Are Key<\/i><\/b><i>\u00a0\u2013 <\/i><b>Close to 70%<\/b> of thought leadership creators plan to use specialist communities to build their thought leadership credentials in 2025<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #ffffff;\">Download the 2025 report today to see all the latest insights, learn where B2B thought leadership is headed, and discover strategic trends to help elevate your brand\u2019s thought leadership strategy today!<\/span><\/p>\n<p><span style=\"color: #ffffff;\"><b>For a free consultation on your thought leadership strategy and how Thinkers360 can assist, <a href=\"mailto:info@thinkers360.com\">contact us<\/a> today!<\/b><\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1678705191869{padding-top: 40px !important;padding-right: 5% !important;padding-bottom: 50px !important;padding-left: 5% !important;background-color: rgba(0,0,0,0.4) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;*background-color: rgb(0,0,0) !important;}&#8221;][vc_single_image image=&#8221;10419&#8243; img_size=&#8221;large&#8221; css=&#8221;&#8221;]<div id=\"ultimate-heading-4161695ffd89988bc\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-4161695ffd89988bc uvc-8805  uvc-heading-default-font-sizes\" data-hspacer=\"line_only\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-4161695ffd89988bc h2'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h2 style=\"--font-weight:theme;color:#f5f5f5;\">Download your free copy today!<\/h2><\/div><div class=\"uvc-heading-spacer line_only\" style=\"margin-top:20px;margin-bottom:60px;height:2px;\"><span class=\"uvc-headings-line\" style=\"border-style:solid;border-bottom-width:2px;border-color:#ffffff;width:180px;\"><\/span><\/div><\/div>\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f6995-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"6995\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/wp-json\/wp\/v2\/pages\/6983#wpcf7-f6995-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"6995\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.0.6\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f6995-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/div>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Name*\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span>\n<\/p>\n<div class=\"filed_design_content\">\n\t<div class=\"filed_design\">\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-company\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Company Name*\" value=\"\" type=\"text\" name=\"your-company\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<div class=\"filed_design\">\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-cemail\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Company Email*\" value=\"\" type=\"email\" name=\"your-cemail\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<div style=\"clear:both;\">\n\t<\/div>\n<\/div>\n<div class=\"filed_design_content\">\n\t<div class=\"filed_design\">\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-phone\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-tel\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Phone*\" value=\"\" type=\"tel\" name=\"your-phone\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<div class=\"filed_design\">\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-title\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Job Title*\" value=\"\" type=\"text\" name=\"your-title\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<div style=\"clear:both;\">\n\t<\/div>\n<\/div>\n<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Download\" \/>\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;vc_default&#8221; gap=&#8221;30&#8243; content_placement=&#8221;middle&#8221; margin_top=&#8221;-50&#8243; bg_type=&#8221;image&#8221; parallax_style=&#8221;vcpb-hz-jquery&#8221; bg_image_new=&#8221;id^6539|url^https:\/\/www.thinkers360.com\/wp-content\/uploads\/2023\/01\/bg-mem.png|caption^null|alt^null|title^bg-mem|description^null&#8221; bg_image_size=&#8221;initial&#8221; parallax_sense=&#8221;40&#8243; bg_override=&#8221;ex-full&#8221; css=&#8221;.vc_custom_1678705115532{padding-top: 50px !important;padding-bottom: 50px !important;background-color: #1c66a0 !important;}&#8221;][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1673847230615{padding-bottom: 40px !important;}&#8221;][vc_column_text css=&#8221;&#8221;]Thinkers360, the world\u2019s premier B2B services marketplace and B2B thought leader, analyst and influencer community has released it\u2019s 4th annual 2025 B2B Thought Leadership Outlook Research Report. The purpose of the research was&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-6983","page","type-page","status-publish","hentry","description-off"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.thinkers360.com\/wp-json\/wp\/v2\/pages\/6983","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thinkers360.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.thinkers360.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.thinkers360.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thinkers360.com\/wp-json\/wp\/v2\/comments?post=6983"}],"version-history":[{"count":20,"href":"https:\/\/www.thinkers360.com\/wp-json\/wp\/v2\/pages\/6983\/revisions"}],"predecessor-version":[{"id":10421,"href":"https:\/\/www.thinkers360.com\/wp-json\/wp\/v2\/pages\/6983\/revisions\/10421"}],"wp:attachment":[{"href":"https:\/\/www.thinkers360.com\/wp-json\/wp\/v2\/media?parent=6983"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}