State of Thought Leadership | Thinkers360

Thinkers360 Announces Release of 2022 B2B Thought Leadership Outlook Research

Yessenia Sembergman — Tue, 12 Oct 2021 05:33:05 +0000

Thinkers360 Announces Release of 2022 B2B Thought Leadership Outlook Research

Key findings include further gains by specialist communities over social media as primary destination for thought leadership consumers, and importance of customer trust and “any time” cadence for thought leadership producers.

DALLAS October 12, 2021

Thinkers360, the world’s premier B2B thought leader and influencer community, today announced the release of it’s 2022 B2B Thought Leadership Outlook Research Report conducted in association with the British Computer Society (BCS). The purpose of the research was to better understand current and future trends with regard to both thought leadership creators – such as individuals, agencies and brands – and thought leadership consumers and their plans for 2022.

The primary research survey was conducted between August 24th and October 5th 2021 among Thinkers360 Members, BCS Members, and other creators and consumers of B2B thought leadership content.

Key findings from the study include:

Thought Leadership Consumers (Current State)

Specialist Communities Gain Over Social Media – Specialist communities (62%) forged even further ahead of social media (46%) as the primary source for thought leadership content compared to last year
It’s all about Insight and Relevance – The key is insightful (95%), forward-looking (90%) and relevant (89%) content that’s engaging and impactful.
Authors Remain Top with Academics on the Rise – Authors (52%), Academics (39%), Influencers (36%) and Consultants (35%) are the primary sources of thought leadership content.
Informing Strategy and Aiding Decisions – Building subject matter expertise (84%), informing strategy (82%) and aiding decision making (75%) are the main motivations

Thought Leadership Creators (Current State)

Driving a Powerful Brand Premium – Close to 1/3 see thought leadership adding over 75% to the brand premium they command in the marketplace
Unique Perspectives Drive Customer Trust – Competitive differentiation (81%), brand perception (80%) and customer trust (74%) are the main business benefits of thought leadership content creation.
The New “Any Time” Cadence – Thought leadership content has evolved from a weekly and monthly cadence with creators choosing an “any time” cadence.

Thought Leadership Creators (Plans for 2022)

Top 3 Sales & Marketing Priority – 63% consider thought leadership a Top 3 Priority or higher within their sales and marketing strategies for 2022.
Scaling Up – 60% of thought leadership creators plan to produce more thought leadership in 2022 than in 2021.
Specialist Communities Are Key – Social media (78%) and specialist communities (66%) are tip of the spear for disseminating thought leadership content in 2022.

The complete report, including extensive analysis and interpretation, is now available to Thinkers360 members at the Pro Plan level and above.

ABOUT THINKERS360

“Connecting global brands and audiences with the world’s foremost thought leaders and influencers on business and technology for game-changing results”

Thinkers360 is an opt-in network of the world’s foremost thought leaders — including academics, advisors, analysts, authors, consultants, executives, influencers and speakers — with over 100M followers on social media combined. The company is differentiated by its unique patent-pending algorithms that measure thought leadership and authentic influence looking far beyond social media alone.

Thinkers360’s enterprise services help global brands find and work with thought leaders and influencers as well as showcase their own corporate executives, experts and content among the opt-in B2B community to “influence the influencers”.

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Join us on Thinkers360 — The World’s Premier B2B Thought Leader & Influencer Marketplace!

Thinkers360 is the world’s first, largest and premier B2B thought leader and influencer marketplace — including academics, advisors, analysts, authors, consultants, executives, influencers and speakers — with over 100M followers on social media combined. We are differentiated by our unique patent-pending algorithms that measure thought leadership and authentic influence looking far beyond social media alone.

Individuals: Connect and work with global brands as an advisor, author, consultant, influencer, speaker and more. Showcase your thought leadership profile and portfolio, build your media kit, amplify your content, and participate in our global leaderboards and opportunity marketplace: Sign-Up (free) | Subscribe to our Newsletter

Enterprise (including brands & agencies): To find and work with experts, consultants and advisors in your niche or to showcase your own corporate executives, thought leaders and content among our opt-in B2B thought leader and influencer community with over 100M followers on social media combined: Request an Enterprise Consultation | Explainer Video | Subscribe to our Newsletter

Want to find and work with advisors, authors, consultants, influencers and speakers (including access to our unique thought leader profiles and portfolios, in-depth reports and analytics, warm personal introductions, and our zero-transaction fee speaker bureau)?

For custom influencer lists, advertising and sponsorship opportunities, please contact info@thinkers360.com

The post Thinkers360 Announces Release of 2022 B2B Thought Leadership Outlook Research first appeared on Thinkers360.

Announcing the Thinkers360 2022 B2B Thought Leadership Outlook Survey

Yessenia Sembergman — Tue, 24 Aug 2021 20:28:55 +0000

Announcing the Thinkers360 2022 B2B Thought Leadership Outlook Survey

In association with the British Computer Society

Thinkers360 is conducting our 2nd annual industry research into the current and future state of B2B thought leadership working with our opt-in B2B thought leader and influencer community with over 100M followers on social media combined.

If you are a consumer and/or producer of thought leadership content, we invite you to participate in our survey and receive a free copy of the survey results. You will also be eligible to enter our drawing for one of three free 1-Year Pro Plan Memberships to Thinkers360 to further amplify your personal brand.

Take the Survey

Upon survey completion, we will send a complimentary copy of the initial survey results to all participants and more extensive results and analysis will be made available to Thinkers360 members at the Pro Plan level and above.

We encourage all survey participants to share this survey invitation with fellow thought leaders and influencers as well as other consumers or producers of B2B thought leadership content to help us reach all those who have an interest in the current state of B2B thought leadership and it’s outlook for 2022!

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Join us on Thinkers360 — The World’s Premier B2B Thought Leader & Influencer Marketplace!

For custom influencer lists, advertising and sponsorship opportunities, please contact info@thinkers360.com.

The post Announcing the Thinkers360 2022 B2B Thought Leadership Outlook Survey first appeared on Thinkers360.

What is the Definition of Thought Leadership?

Yessenia Sembergman — Sat, 03 Jul 2021 01:53:37 +0000

What is the Definition of Thought Leadership?

As part of the Thinkers360 2021 B2B Thought Leadership Outlook Survey, we asked Thinkers360 members to share their definitions of thought leadership.

The purpose of the research was to better understand current and future trends with regard to both thought leadership producers and thought leadership consumers and their plans for 2021.

Firstly, we asked “Please share your definition of thought leadership.” Here’s some of the perspectives they shared with us:

Thought Leadership is the discipline of leading others to think deeper, see wider and embrace new changes and developments.
Showing the True North and providing the pathway to get there.
Being recognized as an authority in a specific field.
Knowing what’s next.
Shining a light on new possibilities and the route to realizing them.
Thought leadership is an idea that is talked about in ways that others may not have considered before.
Thought leadership is an expertise in a specialized field which also serves to advance that field as it is known.
A striking point of view that sparks further thought and action.
Providing relevant, actionable insights on emerging issues and trends.

Key Attributes of Thought Leadership

We found that today’s thought leadership content is far different from it’s traditional stereotype. It no longer has to be peer reviewed, counter-initiative or even collaboratively produced. In fact these, traditional notions of thought leadership such as “peer-reviewed” (42%), “provocative” (36%) and “counter-intuitive” (36%) were cited by the majority as only moderately important.

The key is insightful, forward-looking content that’s timely, relevant, impactful and engaging. Thought leadership consumers cited “insightful” (96%), “relevant” (91%), “forward-looking” (91%) and “impactful” (89%) as extremely important or very important attributes of thought leadership. It also has to be actionable, original and concise – all of which out-ranked the more traditional notions listed earlier.

Benefits of Thought Leadership (Thought Leadership Consumer Perspective)

From a thought leadership consumer perspective (i.e. readers of thought leadership content), we found that “building subject matter expertise” (89%), “informing strategy” (87%) and “aiding decision making” (80%) were rated as extremely important or very important.

While “making purchase decisions” was only rated as extremely important by 10%, a total of 82% cited it as moderately important or higher.

While motivations and benefits of consuming thought leadership content vary widely, over 78% consider it moderately important or higher across all potential benefits.

Benefits of Thought Leadership (Thought Leadership Producer Perspective)

From a thought leadership producer perspective (i.e. creators of thought leadership content), we found that “competitive differentiation” (84%), “brand perception” (82%), “customer trust” (82%) and “brand awareness” (79%) were rated as extremely important or very important attributes of thought leadership.

All ten thought leadership benefits were cited as moderately important or more by over 88% of participants.

Today’s thought leadership producers are primarily using their thought leadership content for the front end of their sales and marketing funnel to improve their brand awareness and perception, customer trust and competitive differentiation.

Even downstream benefits such as lead generation, revenue generation and brand premium were cited by over 57% as either very important or extremely important objectives.

The complete report, including extensive analysis and interpretation, is available to Thinkers360 members at the Pro Plan level and above.

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Join us on Thinkers360 — The World’s Premier B2B Thought Leader & Influencer Marketplace!

Thinkers360 is the world’s first, largest and premier B2B thought leader and influencer marketplace — including academics, analysts, authors, consultants, influencers and speakers — with over 100M followers on social media combined. We are differentiated by our unique patent-pending algorithms that measure thought leadership and authentic influence looking far beyond social media alone.

Individuals: Connect and work with global brands as an author, influencer, speaker and more. Showcase your thought leadership profile and portfolio, build your media kit, and participate in our global leaderboards and opportunity marketplace: Sign-Up (free) | Newsletter

Enterprise (including brands & agencies): For brand, influencer, content marketing and speaker bureau services – working with our network of premier opt-in influencers with 100M+ followers on social media – or to showcase your own corporate executives, thought leaders and content: Request an Enterprise Consultation | Explainer Video | Newsletter

Want to find and work with authors, influencers and speakers (including access to our unique thought leader profiles, portfolios, media kits, in-depth reports and analytics, personal introductions, and our zero-transaction fee speaker bureau)?

For custom influencer lists, advertising and sponsorship opportunities, please contact info@thinkers360.com.

The post What is the Definition of Thought Leadership? first appeared on Thinkers360.

Thinkers360 Announces Release of 2021 B2B Thought Leadership Outlook Research

Yessenia Sembergman — Mon, 26 Oct 2020 00:01:07 +0000

Thinkers360 Announces Release of 2021 B2B Thought Leadership Outlook Research

Key findings include breaking of industry stereotypes, increasing cadence, and use of specialist communities.

DALLAS (PRWEB) October 26, 2020

Thinkers360, the world’s premier B2B thought leader and influencer community, today announced the release of it’s 2021 B2B Thought Leadership Outlook Research Report. The purpose of the research was to better understand current and future trends with regard to both thought leadership producers and thought leadership consumers and their plans for 2021.

The primary research survey was conducted between August 24th and September 18th 2020 among Thinkers360 Members as well as among other producers and consumers of B2B thought leadership content.

Key findings from the study include:

Thought Leadership Consumers (Current State)

Breaking Stereotypes – Today’s thought leadership content is far different from traditional notions. It no longer has to be peer reviewed, counter intuitive or even collaboratively produced.
It’s all about Insight – The key is insightful (96%), forward looking (91%) content that’s timely, relevant, impactful and engaging. *Rated as extremely important or very important attributes of thought leadership.
“Always On” Wins the Day – Authors (49%), Influencers (43%), Entrepreneurs (40%) and Academics (39%) are the primary sources of thought leadership content

Thought Leadership Producers (Current State)

Driving a Powerful Brand Premium – Over 64% see thought leadership adding over 50% to the brand premium they command in the marketplace.
The Class of 2020 – Over 1/3 are relatively new entrants with less than 5 years producing thought leadership content.
Increasing Cadence – Thought leadership content now has a weekly as well as a monthly cadence with producers choosing one or the other.

Thought Leadership Producers (Plans for 2021)

Top 3 Sales & Marketing Priority – 68% consider thought leadership a Top 3 Priority or higher within their sales and marketing strategies for 2021.
Gearing Up – 64% of thought leadership producers plan to produce more thought leadership in 2021 than in 2020.
Specialist Communities Are Key – Social media and specialist communities are the tip of the spear for disseminating thought leadership content in 2021

The complete report, including extensive analysis and interpretation, is now available to Thinkers360 members at the Pro Plan level and above.

ABOUT THINKERS360

“Connecting global brands and audiences with the world’s foremost thought leaders and influencers on business and technology for game-changing results”

Thinkers360 is an opt-in network of the world’s foremost thought leaders — including academics, analysts, authors, consultants, influencers and speakers — with over 25M followers on social media combined. The company is differentiated by its unique patent-pending algorithms that measure thought leadership and authentic influence looking far beyond social media alone.

Thinkers360’s enterprise services help global brands find and work with thought leaders and influencers as well as showcase their own corporate executives, experts and content among the community to build their own thought leadership profiles and portfolios and “influence the influencers”.

###

Join us on Thinkers360!

Thinkers360 is an opt-in network of the world’s foremost thought leaders — including academics, analysts, authors, consultants, influencers and speakers — with over 25M followers on social media combined. We are differentiated by our unique patent-pending algorithms that measure thought leadership and authentic influence looking far beyond social media alone.

Enterprise (including brands & agencies): For brand, influencer, content marketing and speaker bureau services – working with our network of premier opt-in influencers with 25M+ followers on social media – or to showcase your own corporate executives, thought leaders and content: Request an Enterprise Consultation | Explainer Video | Newsletter

Want to discover and work with authors, influencers and speakers (including access to our unique thought leader reports and analytics, personal introductions, and our zero-transaction fee speaker bureau)? Contact us to discuss any of your thought leadership and B2B influencer marketing needs at info@thinkers360.com

For custom influencer lists, advertising and leaderboard sponsorship opportunities, please contact info@thinkers360.com.

The post Thinkers360 Announces Release of 2021 B2B Thought Leadership Outlook Research first appeared on Thinkers360.

Announcing the Thinkers360 2021 B2B Thought Leadership Outlook Survey

Yessenia Sembergman — Mon, 24 Aug 2020 22:29:42 +0000

Announcing the Thinkers360 2021 B2B Thought Leadership Outlook Survey

Thinkers360 is conducting industry research into the current and future state of B2B thought leadership working with our opt-in B2B thought leader and influencer community with over 25M followers on social media combined.

If you are a consumer and/or producer of thought leadership content, we invite you to participate in our survey and receive a free copy of the survey results.

Take the Survey

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Join us on Thinkers360!

Thinkers360 is an opt-in network of the world’s foremost thought leaders — including academics, analysts, authors, consultants, influencers and speakers — with over 25M followers on social media combined. We are differentiated by our unique patent-pending algorithms that measure thought leadership and authentic influence looking far beyond social media alone.

Enterprise (including brands & agencies): For brand, influencer, content marketing and speaker bureau services – working with our network of premier opt-in influencers with 25M+ followers on social media – or to showcase your own corporate executives, thought leaders and content: Request an Enterprise Consultation | Explainer Video | Newsletter

For custom influencer lists, advertising and leaderboard sponsorship opportunities, please contact info@www.thinkers360.com.

The post Announcing the Thinkers360 2021 B2B Thought Leadership Outlook Survey first appeared on Thinkers360.