B2B | Thinkers360 https://www.thinkers360.com World’s First Open Platform For Thought Leaders Thu, 16 Jan 2025 20:41:50 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.2 Thinkers360 Launches AI Agents Marketplace, Connecting Businesses with the Future of Automation https://www.thinkers360.com/thinkers360-launches-ai-agents-marketplace-connecting-businesses-with-the-future-of-automation/ Tue, 07 Jan 2025 14:53:27 +0000 https://www.thinkers360.com/?p=10154 Thinkers360 Launches AI Agents Marketplace, Connecting Businesses with the Future of Automation Dallas, TX – January 7 2025 – Thinkers360, the world’s premier B2B expert marketplace, today announced the launch of its AI Agents Marketplace, a comprehensive directory connecting enterprise buyers with cutting-edge AI agents, tools, and platforms. This unique platform offers unparalleled visibility for…

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Thinkers360 Launches AI Agents Marketplace, Connecting Businesses with the Future of Automation

Dallas, TXJanuary 7 2025 – Thinkers360, the world’s premier B2B expert marketplace, today announced the launch of its AI Agents Marketplace, a comprehensive directory connecting enterprise buyers with cutting-edge AI agents, tools, and platforms. This unique platform offers unparalleled visibility for AI agent providers, reaching a highly influential audience of B2B analysts and influencers with a combined reach of over 100 million followers, as well as the broader enterprise community.

The AI Agents Marketplace addresses the growing demand for AI-powered automation solutions by providing a centralized hub for businesses to discover, evaluate, and connect with leading AI agent providers. The platform features detailed profiles of each agent, including descriptions, key features, target use cases, pricing models, and direct contact information.

Key Features and Benefits:

  • Unmatched Visibility: AI agent providers gain exclusive exposure to Thinkers360’s elite network of B2B analysts and influencers, amplifying their reach and brand awareness.
  • Targeted Audience: Connect directly with enterprise buyers actively seeking AI solutions to address specific business challenges.
  • Comprehensive Listings: Explore a wide range of AI agents categorized by function (e.g., customer service, marketing, data analysis), industry (e.g., cross-industry, finance, healthcare, retail), pricing model and access model.
  • Streamlined Discovery: Robust search and filtering tools enable businesses to quickly identify the perfect AI agent to meet their unique requirements.
  • Direct Provider Connections: Easily connect with AI agent providers to learn more, request demos, and explore potential partnerships.
  • Thought Leadership Amplification: The marketplace leverages Thinkers360’s website, newsletter, and social media channels to further promote listed AI agents and drive traffic to provider profiles.

“The AI agent landscape is rapidly evolving, and businesses need a trusted resource to navigate this complex market,” said Nicholas Evans, Founder at Thinkers360. “The Thinkers360 AI Agents Marketplace provides that critical connection, empowering businesses to discover the transformative potential of AI automation while offering unparalleled visibility for innovative AI agent providers as well as the broader ecosystem of AI experts – including advisors, analysts, influencers and speakers.”

“As the AI landscape continues to evolve, having a centralized resource like Thinkers360’s AI Agents Marketplace is a game-changer for businesses navigating this complex ecosystem. This directory not only streamlines access to cutting-edge AI solutions but also empowers decision-makers with the insights they need to drive innovation and achieve meaningful outcomes. At Arion Research, we recognize the critical role such tools play in shaping the future of technology adoption and fostering AI-driven transformation.” – Michael Fauscette, Founder and CEO, Arion Research

For AI Agent Providers:

Listing in the Thinkers360 AI Agents Marketplace provides a unique opportunity to:

  • Generate high-quality leads from engaged enterprise buyers.
  • Build brand credibility by associating with the trusted Thinkers360 brand.
  • Establish thought leadership in the rapidly growing AI agent space.

For Enterprise Buyers:

The marketplace empowers businesses to:

  • Accelerate AI adoption by simplifying the discovery and evaluation process.
  • Drive innovation by connecting with cutting-edge AI technologies.
  • Improve efficiency and productivity through intelligent automation solutions.

Visit the Thinkers360 AI Agents Marketplace today at http://www.thinkers360.com/tl/agents.

About Thinkers360:

“Connecting global brands and audiences with the world’s foremost thought leaders, analysts and influencers on business, technology and sustainability for game-changing results”

Thinkers360 is an opt-in network of the world’s foremost thought leaders — including academics, advisors, analysts, authors, consultants, executives, influencers and speakers — with over 100M followers on social media combined. The company is differentiated by its unique patented algorithms that measure thought leadership and authentic influence helping brands find exactly the right experts for their niche.

Thinkers360’s award-winning enterprise services – including B2B strategic marketing and B2B influencer marketing – help global brands, organizations and startups find and work with thought leaders, analysts and influencers as well as amplify their own corporate executives, products/services, content, news and events among the premier community to “influence the influencers”.

For more information, visit https://www.thinkers360.com.

Contact:

Nicholas Evans, Founder, Thinkers360, nick@thinkers360.com

 

#AIagents #AImarketplace #AIautomation #artificialintelligence #B2B #enterprisesolutions #technology #innovation #thoughtleadership #influencers #Thinkers360 #directory #leadgeneration #businessautomation #AItools #AIplatforms.

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Announcing the Thinkers360 2024 B2B Influencer Marketing Outlook Survey https://www.thinkers360.com/announcing-the-thinkers360-2024-b2b-influencer-marketing-outlook-survey/ Tue, 24 Oct 2023 02:38:23 +0000 https://www.thinkers360.com/?p=7904 Announcing the Thinkers360 2024 B2B Influencer Marketing Outlook Survey Thinkers360 is conducting our 4th annual industry research into the current and future state of B2B influencer marketing working with our opt-in B2B thought leader and influencer community (100M+ followers combined). If you are a consumer and/or producer of B2B influencer marketing content and services, we…

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Announcing the Thinkers360 2024 B2B Influencer Marketing Outlook Survey

Thinkers360 is conducting our 4th annual industry research into the current and future state of B2B influencer marketing working with our opt-in B2B thought leader and influencer community (100M+ followers combined).

If you are a consumer and/or producer of B2B influencer marketing content and services, we invite you to participate in our survey and receive a free copy of the survey results. You will also be eligible to enter our drawing for one of three free 1-Year Pro Plan Memberships to Thinkers360 to activate your employee advocates or amplify your personal brand.

 

 

Upon survey completion, we will send a complimentary copy of the full survey results to all participants and more extensive results and analysis will be made available to Thinkers360 members at the Pro Plan level and above.

We encourage all survey participants to share this survey invitation with fellow brands and influencers to help us reach all those who have an interest in the current state of B2B influencer marketing and its outlook for 2024!

###

 

Join us on Thinkers360 Connecting Global Brands with the World’s Foremost Thought Leaders, Analysts and Influencers for Game-Changing Results!

Thinkers360 is the world’s first, largest and premier B2B thought leader and influencer marketplace — including academics, advisors, analysts, authors, consultants, executives, influencers and speakers — with over 100M followers on social media combined. We are differentiated by our unique patent-pending algorithms that measure thought leadership and authentic influence looking far beyond social media alone.

Brands & CompaniesSign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! We specialize in B2B strategic marketing and B2B thought leadership marketing putting you in front of active B2B buyers worldwide – Explore membership today!

Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our globally recognized thought leadership leaderboards, earn digital award badges and credentials, and curate, amplify and monetize your personal brand – Sign-up today for free!

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today!

Want to find and work with advisors, analysts, authors, consultants, influencers and speakers (including access to our unique thought leader profiles and portfolios, in-depth reports and analytics, warm personal introductions, and our zero-transaction fee speaker bureau)?

Contact us to discuss any of your project needs at info@thinkers360.com.

For advertising and sponsorship opportunities, please contact info@thinkers360.com.

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Thinkers360 Announces Release of 2023 B2B Influencer Marketing Outlook Research https://www.thinkers360.com/thinkers360-announces-release-of-2023-b2b-influencer-marketing-outlook-research/ Fri, 10 Feb 2023 03:24:11 +0000 https://www.thinkers360.com/?p=6691 Thinkers360 Announces Release of 2023 B2B Influencer Marketing Outlook Research Key findings of the 2023 B2B Influencer Marketing Outlook Research include 82% of audiences using for purchase decisions; impact and relevance key atributes of influencer content; and LinkedIn posts the most effective content type among B2B influencers DALLAS (Thinkers360) February 10, 2023 Thinkers360, the world’s…

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Thinkers360 Announces Release of 2023 B2B Influencer Marketing Outlook Research

Key findings of the 2023 B2B Influencer Marketing Outlook Research include 82% of audiences using for purchase decisions; impact and relevance key atributes of influencer content; and LinkedIn posts the most effective content type among B2B influencers

DALLAS (Thinkers360) February 10, 2023

Thinkers360, the world’s premier B2B thought leader and influencer community, today announced the release of it’s 2023 B2B Influencer Marketing Outlook Research Report. The purpose of the research was to better understand current and future trends with regard to B2B influencer marketing content creator and content consumer perspectives and their plans for 2023.

The primary research survey was conducted in Q4 2022 among Thinkers360 Members as well as among other creators and consumers of B2B influencer marketing content.

Key findings from the study include:

Consumers of B2B Influencer Marketing Content (Current State)

  • Making Purchase Decisions 82% see influencer content as moderately important or higher for making purchase decisions
  • Impact and Relevance are Key Attributes Impactful (96%), Relevant (89%), and Actionable (88%) are the key attributes in world-class influencer content
  • Looking Beyond Social Media Influencers Primary sources of influencer content include authors (49%), social media influencers (46%), entrepreneurs (42%) and consultants (32%)
Thinkers360 - 2023 B2B Influencer Marketing Survey - Audience Findings

Thinkers360 – 2023 B2B Influencer Marketing Survey – Audience Findings

Creators of B2B Influencer Marketing Content (Current State)

  • B2B Influencers Identify with Multiple Personas Influencer content creators cited consultants (70%), advisors (61%), social media influencers (61%), authors (59%) and speakers (57%) as the personas they most identify with
  • B2B Influencers build Brand Relationships – Over 87% of B2B influencers work with 10 brands or less per year, with just 4% working with more than 20
  • In B2B, Tangible Deliverables Beat Social Media Metrics for Measuring Results & ROITangible deliverables were cited by over 1.5x as many B2B influencers as the most effective measures and metrics compared to social media metrics
Thinkers360 - 2023 B2B Influencer Marketing Survey - Influencer Findings

Thinkers360 – 2023 B2B Influencer Marketing Survey – Influencer Findings

Creators of B2B Influencer Marketing Content (Plans for 2023)

  • Specialist Communities amplify Content – Over 95% see specialist communities as either primary or secondary outlets for distributing influencer content in 2023
  • Articles & Blogs are the Primary Format – Articles & blogs (87%), social media (81%) and speaking (69%) are the primary formats for influencer content creation in 2023
  • Conferences & Events on the Rise Social media channels (89%), conferences & events (51%) and specialist communities (49%) are primary outlets for distributing influencer content in 2023
Thinkers360 - 2023 B2B Influencer Marketing Survey - Influencer Plans

Thinkers360 – 2023 B2B Influencer Marketing Survey – Influencer Plans

The complete report, including extensive analysis and interpretation, is now available to Thinkers360 members at the Pro Plan level and above.

 

ABOUT THINKERS360

“Connecting global brands and audiences with the world’s foremost thought leaders and influencers on business and technology for game-changing results”

Thinkers360 is an opt-in network of the world’s foremost thought leaders — including academics, advisors, analysts, authors, consultants, executives, influencers and speakers — with over 100M followers on social media combined. The company is differentiated by its unique patent-pending algorithms that measure thought leadership and authentic influence looking far beyond social media alone.

Thinkers360’s enterprise services help global brands find and work with thought leaders and influencers as well as showcase their own corporate executives, experts and content among the community to amplify their brands and “influence the influencers”.

###

Join us on Thinkers360 Connecting Global Brands with the World’s Foremost Thought Leaders and Authentic Influencers for Game-Changing Results!

Thinkers360 is the world’s first, largest and premier B2B thought leader and influencer marketplace — including academics, advisors, analysts, authors, consultants, executives, influencers and speakers — with over 100M followers on social media combined. We are differentiated by our unique patent-pending algorithms that measure thought leadership and authentic influence looking far beyond social media alone.

Individuals: Connect and work with global brands as an advisor, author, consultant, influencer, speaker and more. Showcase your thought leadership profile and portfolio, build your media kit, amplify your content, and participate in our global leaderboards and opportunity marketplace: Sign-Up (free) | Subscribe to our Newsletter

Enterprise (including brands & agencies): To find and work with experts, consultants and advisors in your niche or to showcase your own corporate executives, thought leaders and content among our opt-in B2B thought leader and influencer community with over 100M followers on social media combined: Request an Enterprise Consultation | Explainer Video | Subscribe to our Newsletter

Want to find and work with advisors, authors, consultants, influencers and speakers (including access to our unique thought leader profiles and portfolios, in-depth reports and analytics, warm personal introductions, and our zero-transaction fee speaker bureau)?

Contact us to discuss any of your gig economy needs at info@thinkers360.com

For custom influencer lists, advertising and sponsorship opportunities, please contact info@thinkers360.com.

 

The post Thinkers360 Announces Release of 2023 B2B Influencer Marketing Outlook Research first appeared on Thinkers360.]]>
Announcing the Thinkers360 2023 B2B Influencer Marketing Outlook Survey https://www.thinkers360.com/announcing-the-thinkers360-2023-b2b-influencer-marketing-outlook-survey/ Mon, 21 Nov 2022 12:37:16 +0000 https://www.thinkers360.com/?p=6069 Announcing the Thinkers360 2023 B2B Influencer Marketing Outlook Survey Thinkers360 is conducting our 3rd annual industry research into the current and future state of B2B influencer marketing working with our opt-in B2B thought leader and influencer community (100M+ followers combined). If you are a consumer and/or producer of B2B influencer marketing content and services, we…

The post Announcing the Thinkers360 2023 B2B Influencer Marketing Outlook Survey first appeared on Thinkers360.]]>
Announcing the Thinkers360 2023 B2B Influencer Marketing Outlook Survey

Thinkers360 is conducting our 3rd annual industry research into the current and future state of B2B influencer marketing working with our opt-in B2B thought leader and influencer community (100M+ followers combined).

If you are a consumer and/or producer of B2B influencer marketing content and services, we invite you to participate in our survey and receive a free copy of the survey results. You will also be eligible to enter our drawing for one of three free 1-Year Pro Plan Memberships to Thinkers360 to activate your employee advocates or amplify your personal brand.

 

 

Upon survey completion, we will send a complimentary copy of the full survey results to all participants and more extensive results and analysis will be made available to Thinkers360 members at the Pro Plan level and above.

We encourage all survey participants to share this survey invitation with fellow brands and influencers to help us reach all those who have an interest in the current state of B2B influencer marketing and it’s outlook for 2023!

###

Join us on Thinkers360 The World’s Top Experts. On Demand!

Thinkers360 is the world’s first, largest and premier B2B thought leader community and influencer marketplace — including academics, advisors, analysts, authors, consultants, entrepreneurs, executives, influencers and speakers — with over 100M followers on social media combined. We are differentiated by our unique patent-pending algorithms that measure thought leadership and authentic influence looking far beyond social media alone.

Thought Leaders & Influencers: Connect and work with global brands as an advisor, author, consultant, influencer, speaker and more. Showcase your thought leadership profile and portfolio, build your media kit, amplify your content, increase your earnings, and participate in our global leaderboards and opportunity marketplace: Sign-Up (free) | Subscribe to our Newsletter

Enterprise (including brands & agencies): To find and work with experts, consultants and advisors in your niche or to activate and amplify your own corporate executives, thought leaders, employee advocates and content on social media and among our opt-in B2B thought leader and influencer community (100M+ followers): Request an Enterprise Consultation | Explainer Video | Subscribe to our Newsletter

Want to find and work with advisors, authors, consultants, influencers and speakers (including access to our unique thought leader profiles and portfolios, in-depth reports and analytics, warm personal introductions, and our zero-transaction fee speaker bureau)?

Contact us to discuss any of your freelancer needs at info@thinkers360.com

For custom influencer lists, advertising and sponsorship opportunities, please contact info@thinkers360.com.

The post Announcing the Thinkers360 2023 B2B Influencer Marketing Outlook Survey first appeared on Thinkers360.]]>
Thinkers360 Announces Release of 2022 B2B Influencer Marketing Outlook Research https://www.thinkers360.com/thinkers360-announces-release-of-2022-b2b-influencer-marketing-outlook-research/ Fri, 10 Dec 2021 19:17:32 +0000 https://www.thinkers360.com/?p=4439 Thinkers360 Announces Release of 2022 B2B Influencer Marketing Outlook Research Key findings include speaking and webinars on the rise, holistic metrics over social media metrics when gauging expertise and measuring ROI, as well as increasing use of specialist communities.  DALLAS (Thinkers360) December 10, 2021 Thinkers360, the world’s premier B2B thought leader and influencer community, today…

The post Thinkers360 Announces Release of 2022 B2B Influencer Marketing Outlook Research first appeared on Thinkers360.]]>
Thinkers360 Announces Release of 2022 B2B Influencer Marketing Outlook Research

Key findings include speaking and webinars on the rise, holistic metrics over social media metrics when gauging expertise and measuring ROI, as well as increasing use of specialist communities. 

DALLAS (Thinkers360) December 10, 2021

Thinkers360, the world’s premier B2B thought leader and influencer community, today announced the release of it’s 2022 B2B Influencer Marketing Outlook Research Report. The purpose of the research was to better understand current and future trends with regard to B2B influencer marketing content creator and content consumer perspectives and their plans for 2022.

The primary research survey was conducted between October 24th and December 8th 2021 among Thinkers360 Members as well as among other creators and consumers of B2B influencer marketing content.

Key findings from the study include:

Consumers of B2B Influencer Marketing Content (Current State)

  • Relevance and Engagement are Key Attributes – Relevance (98%), engagement (96%) and impact (93%) are the key attributes of world-class influencer content. *Rated as extremely important or very important attributes of influencer content
  • Aiding Decision Making – 73% see influencer content as either extremely important or very important for “aiding decision making
  • Authors, Speakers and Analysts are Natural Influencers – Primary sources of influencer content include social media influencers (44%), authors (41%), speakers (38%) and analysts (37%)

Creators of B2B Influencer Marketing Content (Current State)

  • Today’s Influencers Identify with Multiple Personas – Influencer content creators cited social media influencers (54%), consultants (52%), entrepreneurs (52%), authors (48%) and speakers (46%) as the personas they most identify with
  • Focus is Key – Over 68% of B2B influencers typically work with 10 brands or less per year, with just 13% working with more than 20
  • In B2B, Holistic Metrics beat Social Media Metrics“Holistic metrics (across all content)” were cited by over 1.5x as many B2B influencers as the most effective measures and metrics, when measuring results and ROI with brands, compared to “social media metrics

Creators of B2B Influencer Marketing Content (Plans for 2022)

  • Specialist Communities up 5% over Last Year Social media (81%) and specialist communities (67%) are again tip of the spear for disseminating influencer content in 2022. *What are the primary outlets for the influencer content you plan to distribute in 2022?
  • Speaking and Webinars On the RiseSpeaking (74%) and webinars (61%) were up 14% and 16% over last year’s study among primary formats for influencer content creation in 2022
  • Leading with Content Articles & blogs (83%), social media (75%) and speaking (74%) are the primary formats for influencer content production in 2022

The complete report, including extensive analysis and interpretation, is now available to Thinkers360 members at the Pro Plan level and above.

 

ABOUT THINKERS360

“Connecting global brands and audiences with the world’s foremost thought leaders and influencers on business and technology for game-changing results”

Thinkers360 is an opt-in network of the world’s foremost thought leaders — including academics, advisors, analysts, authors, consultants, executives, influencers and speakers — with over 100M followers on social media combined. The company is differentiated by its unique patent-pending algorithms that measure thought leadership and authentic influence looking far beyond social media alone.

Thinkers360’s enterprise services help global brands find and work with thought leaders and influencers as well as showcase their own corporate executives, experts and content among the community to amplify their brands and “influence the influencers”.

###

Join us on Thinkers360 Connecting Global Brands with the World’s Foremost Thought Leaders and Authentic Influencers for Game-Changing Results!

Thinkers360 is the world’s first, largest and premier B2B thought leader and influencer marketplace — including academics, advisors, analysts, authors, consultants, executives, influencers and speakers — with over 100M followers on social media combined. We are differentiated by our unique patent-pending algorithms that measure thought leadership and authentic influence looking far beyond social media alone.

Individuals: Connect and work with global brands as an advisor, author, consultant, influencer, speaker and more. Showcase your thought leadership profile and portfolio, build your media kit, amplify your content, and participate in our global leaderboards and opportunity marketplace: Sign-Up (free) | Subscribe to our Newsletter

Enterprise (including brands & agencies): To find and work with experts, consultants and advisors in your niche or to showcase your own corporate executives, thought leaders and content among our opt-in B2B thought leader and influencer community with over 100M followers on social media combined: Request an Enterprise Consultation | Explainer Video | Subscribe to our Newsletter

Want to find and work with advisors, authors, consultants, influencers and speakers (including access to our unique thought leader profiles and portfolios, in-depth reports and analytics, warm personal introductions, and our zero-transaction fee speaker bureau)?

Contact us to discuss any of your gig economy needs at info@thinkers360.com

For custom influencer lists, advertising and sponsorship opportunities, please contact info@thinkers360.com.

 

The post Thinkers360 Announces Release of 2022 B2B Influencer Marketing Outlook Research first appeared on Thinkers360.]]>
Announcing the Thinkers360 2022 B2B Influencer Marketing Outlook Survey https://www.thinkers360.com/announcing-the-thinkers360-2022-b2b-influencer-marketing-outlook-survey/ Sun, 24 Oct 2021 19:34:22 +0000 https://www.thinkers360.com/?p=4264 Announcing the Thinkers360 2022 B2B Influencer Marketing Outlook Survey Thinkers360 is conducting our 2nd annual industry research into the current and future state of B2B influencer marketing working with our opt-in B2B thought leader and influencer community with over 100M followers on social media combined. If you are a consumer and/or producer of B2B influencer…

The post Announcing the Thinkers360 2022 B2B Influencer Marketing Outlook Survey first appeared on Thinkers360.]]>
Announcing the Thinkers360 2022 B2B Influencer Marketing Outlook Survey

Thinkers360 is conducting our 2nd annual industry research into the current and future state of B2B influencer marketing working with our opt-in B2B thought leader and influencer community with over 100M followers on social media combined.

If you are a consumer and/or producer of B2B influencer marketing content and services, we invite you to participate in our survey and receive a free copy of the survey results. You will also be eligible to enter our drawing for one of three free 1-Year Pro Plan Memberships to Thinkers360 to further amplify your personal brand.

 

 

Upon survey completion, we will send a complimentary copy of the full survey results to all participants and more extensive results and analysis will be made available to Thinkers360 members at the Pro Plan level and above.

We encourage all survey participants to share this survey invitation with fellow thought leaders and influencers as well as other consumers or producers of B2B influencer marketing content and services to help us reach all those who have an interest in the current state of B2B influencer marketing and it’s outlook for 2022!

###

Join us on Thinkers360 The World’s Premier B2B Thought Leader Community & Influencer Marketplace!

Thinkers360 is the world’s first, largest and premier B2B thought leader community and influencer marketplace — including academics, advisors, analysts, authors, consultants, entrepreneurs, executives, influencers and speakers — with over 100M followers on social media combined. We are differentiated by our unique patent-pending algorithms that measure thought leadership and authentic influence looking far beyond social media alone.

Thought Leaders & Influencers: Connect and work with global brands as an advisor, author, consultant, influencer, speaker and more. Showcase your thought leadership profile and portfolio, build your media kit, amplify your content, increase your earnings, and participate in our global leaderboards and opportunity marketplace: Sign-Up (free) | Subscribe to our Newsletter

Enterprise (including brands & agencies): To find and work with experts, consultants and advisors in your niche or to showcase your own corporate executives, thought leaders and content among our opt-in B2B thought leader and influencer community with over 100M followers on social media combined: Request an Enterprise Consultation | Explainer Video | Subscribe to our Newsletter

Want to find and work with advisors, authors, consultants, influencers and speakers (including access to our unique thought leader profiles and portfolios, in-depth reports and analytics, warm personal introductions, and our zero-transaction fee speaker bureau)?

Contact us to discuss any of your freelancer needs at info@thinkers360.com

For custom influencer lists, advertising and sponsorship opportunities, please contact info@thinkers360.com.

The post Announcing the Thinkers360 2022 B2B Influencer Marketing Outlook Survey first appeared on Thinkers360.]]>
Thinkers360 Announces Release of 2022 B2B Thought Leadership Outlook Research https://www.thinkers360.com/thinkers360-announces-release-of-2022-b2b-thought-leadership-outlook-research/ Tue, 12 Oct 2021 05:33:05 +0000 https://www.thinkers360.com/?p=4235 Thinkers360 Announces Release of 2022 B2B Thought Leadership Outlook Research Key findings include further gains by specialist communities over social media as primary destination for thought leadership consumers, and importance of customer trust and “any time” cadence for thought leadership producers.  DALLAS October 12, 2021 Thinkers360, the world’s premier B2B thought leader and influencer community,…

The post Thinkers360 Announces Release of 2022 B2B Thought Leadership Outlook Research first appeared on Thinkers360.]]>
Thinkers360 Announces Release of 2022 B2B Thought Leadership Outlook Research

Key findings include further gains by specialist communities over social media as primary destination for thought leadership consumers, and importance of customer trust and “any time” cadence for thought leadership producers. 

DALLAS October 12, 2021

Thinkers360, the world’s premier B2B thought leader and influencer community, today announced the release of it’s 2022 B2B Thought Leadership Outlook Research Report conducted in association with the British Computer Society (BCS). The purpose of the research was to better understand current and future trends with regard to both thought leadership creators – such as individuals, agencies and brands – and thought leadership consumers and their plans for 2022.

The primary research survey was conducted between August 24th and October 5th 2021 among Thinkers360 Members, BCS Members, and other creators and consumers of B2B thought leadership content.

Key findings from the study include:

Thought Leadership Consumers (Current State)

  • Specialist Communities Gain Over Social Media – Specialist communities (62%) forged even further ahead of social media (46%) as the primary source for thought leadership content compared to last year
  • It’s all about Insight and Relevance – The key is insightful (95%), forward-looking (90%) and relevant (89%) content that’s engaging and impactful.
  • Authors Remain Top with Academics on the Rise – Authors (52%), Academics (39%), Influencers (36%) and  Consultants (35%) are the primary sources of thought leadership content.
  • Informing Strategy and Aiding Decisions – Building subject matter expertise (84%), informing strategy (82%) and aiding decision making (75%) are the main motivations

Thought Leadership Creators (Current State)

  • Driving a Powerful Brand Premium – Close to 1/3 see thought leadership adding over 75% to the brand premium they command in the marketplace
  • Unique Perspectives Drive Customer Trust – Competitive differentiation (81%), brand perception (80%) and customer trust (74%) are the main business benefits of thought leadership content creation.
  • The New “Any Time” Cadence – Thought leadership content has evolved from a weekly and monthly cadence with creators choosing an “any time” cadence.

Thought Leadership Creators (Plans for 2022)

  • Top 3 Sales & Marketing Priority – 63% consider thought leadership a Top 3 Priority or higher within their sales and marketing strategies for 2022.
  • Scaling Up – 60% of thought leadership creators plan to produce more thought leadership in 2022 than in 2021.
  • Specialist Communities Are Key – Social media (78%) and specialist communities (66%) are tip of the spear for disseminating thought leadership content in 2022.

The complete report, including extensive analysis and interpretation, is now available to Thinkers360 members at the Pro Plan level and above.

 

ABOUT THINKERS360

“Connecting global brands and audiences with the world’s foremost thought leaders and influencers on business and technology for game-changing results”

Thinkers360 is an opt-in network of the world’s foremost thought leaders — including academics, advisors, analysts, authors, consultants, executives, influencers and speakers — with over 100M followers on social media combined. The company is differentiated by its unique patent-pending algorithms that measure thought leadership and authentic influence looking far beyond social media alone.

Thinkers360’s enterprise services help global brands find and work with thought leaders and influencers as well as showcase their own corporate executives, experts and content among the opt-in B2B community to “influence the influencers”.

###

Join us on Thinkers360 The World’s Premier B2B Thought Leader & Influencer Marketplace!

Thinkers360 is the world’s first, largest and premier B2B thought leader and influencer marketplace — including academics, advisors, analysts, authors, consultants, executives, influencers and speakers — with over 100M followers on social media combined. We are differentiated by our unique patent-pending algorithms that measure thought leadership and authentic influence looking far beyond social media alone.

Individuals: Connect and work with global brands as an advisor, author, consultant, influencer, speaker and more. Showcase your thought leadership profile and portfolio, build your media kit, amplify your content, and participate in our global leaderboards and opportunity marketplace: Sign-Up (free) | Subscribe to our Newsletter

Enterprise (including brands & agencies): To find and work with experts, consultants and advisors in your niche or to showcase your own corporate executives, thought leaders and content among our opt-in B2B thought leader and influencer community with over 100M followers on social media combined: Request an Enterprise Consultation | Explainer Video | Subscribe to our Newsletter

Want to find and work with advisors, authors, consultants, influencers and speakers (including access to our unique thought leader profiles and portfolios, in-depth reports and analytics, warm personal introductions, and our zero-transaction fee speaker bureau)?

Contact us to discuss any of your freelancer needs at info@thinkers360.com

For custom influencer lists, advertising and sponsorship opportunities, please contact info@thinkers360.com

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Announcing the Thinkers360 2022 B2B Thought Leadership Outlook Survey https://www.thinkers360.com/announcing-the-thinkers360-2022-b2b-thought-leadership-outlook-survey/ Tue, 24 Aug 2021 20:28:55 +0000 https://www.thinkers360.com/?p=4010 Announcing the Thinkers360 2022 B2B Thought Leadership Outlook Survey In association with the British Computer Society Thinkers360 is conducting our 2nd annual industry research into the current and future state of B2B thought leadership working with our opt-in B2B thought leader and influencer community with over 100M followers on social media combined. If you are…

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Announcing the Thinkers360 2022 B2B Thought Leadership Outlook Survey

In association with the British Computer Society

Thinkers360 is conducting our 2nd annual industry research into the current and future state of B2B thought leadership working with our opt-in B2B thought leader and influencer community with over 100M followers on social media combined.

If you are a consumer and/or producer of thought leadership content, we invite you to participate in our survey and receive a free copy of the survey results. You will also be eligible to enter our drawing for one of three free 1-Year Pro Plan Memberships to Thinkers360 to further amplify your personal brand.

Upon survey completion, we will send a complimentary copy of the initial survey results to all participants and more extensive results and analysis will be made available to Thinkers360 members at the Pro Plan level and above.

We encourage all survey participants to share this survey invitation with fellow thought leaders and influencers as well as other consumers or producers of B2B thought leadership content to help us reach all those who have an interest in the current state of B2B thought leadership and it’s outlook for 2022!

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Join us on Thinkers360 The World’s Premier B2B Thought Leader & Influencer Marketplace!

Thinkers360 is the world’s first, largest and premier B2B thought leader and influencer marketplace — including academics, advisors, analysts, authors, consultants, executives, influencers and speakers — with over 100M followers on social media combined. We are differentiated by our unique patent-pending algorithms that measure thought leadership and authentic influence looking far beyond social media alone.

Individuals: Connect and work with global brands as an advisor, author, consultant, influencer, speaker and more. Showcase your thought leadership profile and portfolio, build your media kit, amplify your content, and participate in our global leaderboards and opportunity marketplace: Sign-Up (free) | Subscribe to our Newsletter

Enterprise (including brands & agencies): To find and work with experts, consultants and advisors in your niche or to showcase your own corporate executives, thought leaders and content among our opt-in B2B thought leader and influencer community with over 100M followers on social media combined: Request an Enterprise Consultation | Explainer Video | Subscribe to our Newsletter

Want to find and work with advisors, authors, consultants, influencers and speakers (including access to our unique thought leader profiles and portfolios, in-depth reports and analytics, warm personal introductions, and our zero-transaction fee speaker bureau)?

Contact us to discuss any of your gig economy needs at info@thinkers360.com

For custom influencer lists, advertising and sponsorship opportunities, please contact info@thinkers360.com.

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Thinkers360 Insights Series: What should leaders be doing now to build their personal brand? https://www.thinkers360.com/thinkers360-insights-series-what-should-leaders-be-doing-now-to-build-their-personal-brand/ Sun, 01 Aug 2021 17:29:57 +0000 https://www.thinkers360.com/?p=3918 Thinkers360 Insights Series: What should leaders be doing now to build their personal brand? In the next episode of our series featuring Thinkers360 member thought leaders and influencers, we asked a selection of our premium members for their views on what business leaders should be doing now to build their personal brand. You can review…

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Thinkers360 Insights Series: What should leaders be doing now to build their personal brand?

In the next episode of our series featuring Thinkers360 member thought leaders and influencers, we asked a selection of our premium members for their views on what business leaders should be doing now to build their personal brand.

You can review each of their video insights by clicking any of the thumbnails below. Please also subscribe to the Thinkers360 YouTube Channel to catch all the latest thinking in the series!

Our complete special report is now available to Thinkers360 members at the Content Plan level and above.

Individuals: To join the world’s largest opt-in B2B thought leader and influencer marketplace, participate in our leaderboards, and to showcase and amplify your own profile, portfolio and content, sign-up today for free!

Readers: To browse amazing content – including articles/blogs, books, podcasts and videos, from our opt-in B2B thought leader and influencer community with over 36,000 carefully-curated content items – join Thinkers360 today!

BrandsSign-up to find and work with experts in your niche and to showcase your own executives, thought leaders and content among our opt-in community with over 100M followers on social media combined!

ABOUT THINKERS360

“Connecting global brands and audiences with the world’s foremost thought leaders and influencers on business, technology and sustainability for game-changing results”

Thinkers360 is an opt-in network of the world’s foremost thought leaders — including academics, analysts, authors, consultants, influencers and speakers — with over 100M followers on social media combined. The company is differentiated by its unique patent-pending algorithms that measure thought leadership and authentic influence looking far beyond social media alone.

Thinkers360’s enterprise services help global brands find and work with thought leaders and influencers as well as showcase and amplify their own corporate executives, thought leaders and content to “influence the influencers”.

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Thinkers360 Insights Series: What should leaders be doing now to unlock the value of AI? https://www.thinkers360.com/thinkers360-insights-series-what-should-leaders-be-doing-now-to-unlock-the-value-of-ai/ Thu, 03 Jun 2021 16:45:53 +0000 https://www.thinkers360.com/?p=3555 Thinkers360 Insights Series: What should leaders be doing now to unlock the value of AI? In the next episode of our series featuring Thinkers360 member thought leaders and influencers, we asked a selection of our premium members for their views on what business leaders should be doing now to unlock the value of AI. To…

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Thinkers360 Insights Series: What should leaders be doing now to unlock the value of AI?

In the next episode of our series featuring Thinkers360 member thought leaders and influencers, we asked a selection of our premium members for their views on what business leaders should be doing now to unlock the value of AI.

To unlock the value of AI, leaders should be combining data science with optimisation. Having migrated much of their activity to the cloud, organisations are increasingly using data science to forecast the future, gather insights and recognise patterns in their operational and customer data. They now need to combine this with optimisation, a set of technologies that uses the output of data science models to improve decision-making, and the allocation of resources. This combination of predictive and prescriptive analytics enables organisations to develop fully autonomous, self-adaptive systems that maximise efficiency, and radically improve the quality of their decisions. – Calum Chace

You can review each of their video insights by clicking any of the thumbnails below. Please also subscribe to the Thinkers360 YouTube Channel to catch all the latest thinking in the series!

Our complete special report is now available to Thinkers360 members at the Content Plan level and above.

Individuals: To join our thought leadership community, participate in our leaderboards, showcase your own profile and portfolio, build your media kit and have us amplify your content on social media sign-up today for free!

Readers: To browse amazing content – including articles/blogs, books, podcasts and videos, from our opt-in B2B thought leader and influencer community with over 30,000 expertly-curated content items – join Thinkers360 today!

BrandsSign-up to find and work with experts in your niche and to showcase your own executives, thought leaders and content among our opt-in community with over 60M followers on social media combined!

ABOUT THINKERS360

“Connecting global brands and audiences with the world’s foremost thought leaders and influencers on business and technology for game-changing results”

Thinkers360 is an opt-in network of the world’s foremost thought leaders — including academics, analysts, authors, consultants, influencers and speakers — with over 60M followers on social media combined. The company is differentiated by its unique patent-pending algorithms that measure thought leadership and authentic influence looking far beyond social media alone.

Thinkers360’s enterprise services help global brands find and work with thought leaders and influencers as well as showcase their own corporate executives, experts and content among the community to build their own thought leadership profiles and portfolios and “influence the influencers”.

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